Perspective: Animation in TV commercials.
Serengeti premium larger is one of the finest beer produced
by Serengeti Breweries in Tanzania. Other beers that are produced by the brewery
company are Kibo Gold, Serengeti the Kick, and Uhuru Peak Lager. There is
actually a promo advert which was produced by this company to promote Serengeti
premium larger. The advert included animation character “Chui” in English Cheetah.
Animation is one of the emerging multi-billion industry in Tanzania.
At present days, most companies in Tanzania uses animation in creating adverts.
The field is getting popularity since everyone is in the market competition to
create one appealing and attractive advert of a given consumer product.
Speaking of Serengeti premium larger advert, “Chui” who is
the main character in the advert was animated using 3D software and motion
capture devices to combine real human action in the advert. I like much about
this advert in terms of the animation composition. The idea was not clear to me
but with the animation composition it was something else that I enjoyed
watching. The idea was basing on Tanzania context, first to mention the
character “Chui” is the fastest wild animal also found in Tanzania national
parks, and secondly the use of “Chui” in line with real human being it create
the video to fit into the context of Tanzania whereas Kiswahili language and
set designs of Tanzania were used.
I stand to be corrected but they say we human
differ in perceptions, thinking capacities and critical thinking. With this
advert I am not sure if I was able to grab the meaning neither I am compelled
to understand it but it is important we all know what is around us. I think the
Advert used “Chui” to show that this animal is also found in Serengeti National
Park who also likes the beer so he is here to tell Tanzanians that whoever
wants to buy a beer should prefer this one to the others.
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