Advertisement: Tigo! Talk Talk 24 Hours!

Perspective: Why I consider this advert as a successful one?

Duh! Duh! Oh! Yeah! These are words used in the Tigo campaign advert “Longa Longa Saa 24”. The advert was created by Tigo Cellular Network company in Tanzania as part of the campaign to tell its audience the release of 24 hours airtime package. You buy and use it all day long that is the implication behind this advert. The word “longa” is Kiswahili word meaning “Talk” so it is basically “Talk Talk 24 hours”

I like the way the advert was created. The advert was created including almost every member of a group in the society women, working class, students, men and the like. The advert is mostly focusing on the working class and students who majority are the biggest users of phone calls and sms.

 

I like the storyboarding of the advert as it is basically organized to tell the philosophy behind the phrase “Talk longer 24 hours”. The established scene starts when a man is woke up by a phone “Duh!” and then other scenes continue showing his activities of the day while attending his phone calls and last scene showing him going back to bed. It is simple and the idea is clear.

I would say that the message was clear, the targeted audience was clearly defined, and the communication was well established with the audience because many people bought that airtime. The ad was advocacy of the campaign because many people used this package until new campaign was brought. I also liked the mood of the video that was used, it reflected ideology of peace in the society of Tanzania.